Stop Small Business Marketing Alarmists

A freshman at Eagle Rock Junior High won first prize at the Great Falls Science Fair, April 26. He was attempting to show how conditioned we have become to alarmists practicing junk science and spreading fear of everything in our environment. In his project he urged people to sign a … Continue reading

BAD weather COULD be GOOD for business?

People always have something on their minds – including fast-breaking trends, current events, what’s going on in sports, and yes… THE WEATHER. Savvy marketers keep their eyes and ears open to such things and are ready to move quickly to link their promotions and their advertising to what’s HOT and … Continue reading

Why Every Small Business Needs Millipede Marketing

Millipede Marketing For Small Businesses If there’s one critter known for creepy crawlies, it’s the lowly millipede. Contrary to what you might think, they a) don’t have (a) 1000 legs (750 tops) and b) they aren’t insanely poisonous or dangerous. Nevertheless, they are one bug-ugly varmint that I wouldn’t want … Continue reading

Marketing Quiz Answers

Okay, I promised you the answers to the Post Card Marketing Quiz article from last Thursday. But First, please indulge a qualifying statement and a little rant. First, I like both of the restaurants featured in the postcard quiz this month. I know the owners to be true professionals and … Continue reading

TV Infomercial Marketing

TV infomercials are selling billions of dollars of products every year. You as a small business owner can learn many smart lessons from them to help sell your products. Have you ever waken in the middle of the night and turned on the TV to numb your mind so you … Continue reading